Statistics for a project

Click the project name to display more detailed statistics for the project, as shown in the following example:

Project statistics

Note: For information about the update frequency for reporting statistics, see Update frequency.

By default, the date range is the last 30 days; click the calendar icon () to show a different range. Select Since Launch to display all statistics from the first reporting event, such as an email or SMS being sent, a video being watched, a chat conversation started, and so on.

The communications in the project are listed on the left hand side. The icon indicates the type of communication, as follows:

Email icon : email

SMS icon : SMS

Chat icon : chat

Video icon : video

For emails, the following information is shown for each communication:

CTOR: the Click to Open Rate as a percentage.
Opens: the total number of opens.
Total Click: the total number of clicks.

For SMS messages, the following information is shown for each communication:

Sent: the number of messages sent.
Delivered: the number of messages delivered.

For video, the following information is shown for each communication:

Unique views: the total number of unique views (that is, excluding repeat views).
Total watched time: the total time in hours and minutes that the video has been watched (the sum for all views).
Duration: the average watch time per view.

For information about email statistics, see Statistics for an email communication.

For information about SMS statistics, see Statistics for an SMS communication.

For information about chat statistics, see Statistics for a chat communication.

For information about video statistics, see Statistics for a Video Communication.

Click the star icon ( ) to add a communication to your favorites list (at the top left).

Click the edit icon ( Pencil icon ) to edit the communication.

Click the download icon () to download the statistics for that communication to a CSV file.