Statistics for a Video Communication

From the screen showing the project statistics, click on a video communication in the Project communications list. Detailed statistics for that communication are shown, as in the following example:

Note: For information on the update frequency for reporting statistics, see Update frequency.

The following statistics are displayed at the top:

  • Total time watched. The total time in hours that the video has been watched (the sum for all views).
  • Avg. Watch Time. The average watch time per view.
  • Avg. Completion Rate. The average percentage of the video watched, as a percentage of all views.
  • Avg. Interactions. The average number of interactions with this video, per view.
  • Views. The total number of views, color coded to show both unique and repeat views.
  • Devices. The percentage of views using different types of device (Mobile, Tablet or Desktop).
  • Engagement. The number of interactions that viewers had with this video, plotted against time. The number of views is also shown.
Note: Interactions are defined as the user clicking a button, selecting an item from a dropdown, selecting a checkbox or entering information in an input field.

Scenes tab

This tab shows all video scenes and the percentage of different types of views for them - Completed, Partial, Skipped or Not Reached. By default, seven scenes are displayed. If there are more scenes on the video, click View More Scenes to display additional rows.

Visitors tab

This tab shows all visitors to the video, together with information about scene views, progress, device type, etc. Rows are sorted in date order, either ascending or descending (click the arrow against Visit Date to change between ascending and descending).

Engagement Details tab

This tab shows the exact details of each engagement with the video. "Engagement" is defined as a user interaction with an overlay on the video. These overlays could be buttons, text entry boxes, dropdowns or checkboxes.

Note: This tab is only displayed if the video has overlays.

A table is displayed for each overlay that has a user interaction. The table shows the detail of the response (such as text entered or the choice made in a dropdown) and the number of responses.

CSV file

For a more detailed analysis of the videos, such as total time watched for each recipient, click Download data. This produces a CSV file showing statistics for each session.

The following table describes the fields that appear in the CSV file:

Field Description
UID The User Identifier.
Visit Date The date of the visit.
Visit Time The time of the visit.
Device Type The type of device used for the visit.
Total Time Watched (min) The total time that the user spent watching the video, in minutes.
Scenes Completed A comma separated list of the scenes that have been fully viewed. For example: 1,3,4.
Partial Viewed Scenes A comma separated list of scenes that have been partially viewed. For example, 7,11,12.
Avg. Time on Scene (min) The average time spent watching each scene, in minutes.
Scenes Skipped A comma separated list of the scenes that were skipped. For example, 17,22.
Scenes Not Reached A comma separated list of the scenes that were not reached before the user ended the visit. For example, 34,35,36.
Progress (%) The percentage progress made at the time that the visit ended.
Note: The percentage does not allow for any scenes that were skipped. For example, if a video has six scenes and the user skips from Scene 1 to Scene 6 and omits Scenes 2 to 5, the percentage progress will be 100%.
Exit URL The URL to which the user exited after the visit.
Video link The exact link from which the video visit was made. This link is not generated, but saved as part of the session and contains exactly the same parameters as when it was watched by the user.

This link is available for Communicate hosted videos, embedded videos, videos with a custom domain and videos with a landing page.

Time to First Frame (sec) The time taken to reach the first frame, in seconds.

Further fields will be displayed to show the user interaction for elements such as buttons, checkboxes and dropdowns.

When is a new video session created?

A new video session (and therefore a new row in the session data) is created in the following cases:

  1. Opening a video in a new browser or device.
  2. Clearing locally stored data.
  3. Opening a new video PURL.
  4. When more than one hour has elapsed from the previous visit to a particular PURL. Visits within one hour are treated as a session continuation; they will increment the Visit Count but not create a new session.
    Note: Each PURL counts the time individually; a visit to a new PURL allows the possibility of continuing previous visits on the same browser.

If there is a form on the video, its submission will save the data to the session. The entered/updated data will be visible on the form on subsequent visits within the same session.

Data saved during multiple visits for the same session will overwrite previously submitted values; only the latest version is shown in the report row.